An Under Armour® Affiliate

Building Community Through Compeition
Join an event to compete against others in a variety of categories to become champion.
We honor those who show the resiliency of the human spirit by going above and beyond.
Win, and you'll be celebrated on social media.
Record yourself doing an activity for verification.
Register For Future Events
3031 E 18th Street | Oakland | 12PM
Who has the best long-distance shot?
Prize: $100 Under Armour Gift Card
Coming February 2022
Lake Merritt | Oakland | 10AM
Who can run the loop the fastest?
Prize: $100 Under Armour Gift Card
Coming April 2022
Ferry Building | San Francisco | 12PM
Who can land the best tricks in town?
Prize: $100 Under Armour Gift Card
Coming April 2022
PowerUP is a series of fun and competitive events in local communities, tracked by a leaderboard that helps push individuals to stay ahead of their competition. We acknowledge those for winning a game or making a difference. Our aim is to celebrate those who continue to fight and push forward, proving the resiliency of the human spirit. With each event hosted, we bring people together to inspire each other to dig deep, PowerUP, and become their own champion.
-Jorge Parra, PowerUP CEO